Musings

photo by Jeremy Thomas on Unsplash.com

Our assignment in my weekly Marketing club was to read the first chapter of Mike Dooley’s “Life on Earth”.

For those of you who don’t know, Mike Dooley is the master behind TUT.com and the inspirational Universe notes that we can get daily.

He is New-agey, but also uber positive, and when I read his reminders or in this case his book, I feel reassured.

I just read a passage where he talks of our “amnesia” in this life where we have forgotten how great we are. And we only need to “wake-up”.

“Prior to time and space, you had it all, but it was boring. Then you learned how to pretend you didn’t have it all, while still actually having it all… You just have to “wake up” and the spell will be broken. Even if this doesn’t usually happen until you die, at least it will happen, does happen, for all, in realms where the “amnesia” begins to wear off. No matter what happens in “here,” everyone returns to “grace” (not that you ever really left it) as more than who they were before it all began.” (Mike Dooley, “Life on Earth” page 6)

This made me think, what if this is all true? What if we’ve woken up in this life (were born),  and we had the selective amnesia that makes us forget our dreams? Only in this case, we’ve forgotten that we are mighty beings of love and unity? It’s an interesting thought. And really, it’s a much happier thought to think than some of the depressing theories of the universe and death.

Seeing as no one knows, we might as well choose to believe in something hopeful.

That being said, what is the worst that can happen from you posting that video you tried to make but thought you looked stupid? We are all magnificent grand beings and this life is only dream!

Post the video where you mis-said that silly thing, you are human. I am human. I appreciate your vulnerabilities.

Do the thing you love. Be the person you want to be and know that whatever “mistakes” you may make in this life, they are inconsequential to you living a life of love and connection.

And sometimes, it’s the mistakes you make, the oopsies you do (in social media, marketing, OR real life) that make the connections all the sweeter.

What would you do today if you knew this life was only an experience your spiritual self chose to have?

 

PS. My friend Tom Hoffmeister of Elder Fire Lodges has actually said that his blooper videos get the most interaction!

I want you to COMMIT

photo by Kai Oberhäuser on Unsplash.com
photo by Kai Oberhäuser on Unsplash.com

We’re over a week into 2017, how are we all doing on our New Year’s Resolutions? For me, I’ve meditated 7 out of the 8 days in 2017. I tell ya, that one day is going to haunt me as I round out 2017 with 364 days of meditation, but whatever. It’s not about beating ourselves up over our mistakes, it’s about resolving to do better, and doing so. Then taking pride in our victories.

Really, I don’t care what your specific resolutions are for this year. What I really want out of you is COMMITMENT. Are you committed to what you do? If you are, I want to SEE it. I want to FEEL it. I want to enjoy the side effects of it radiating off of you.

If you are not… why  not?

I went to an improv comedy club the other day. And those actors were onstage to entertain us, having no idea what they would say or do, because it was all on the spot. Those actors had to COMMIT to what they were doing. If they were in a skit, they were IN the skit. If they were using a voice, that WAS their voice. If they were wearing a persona, that was THEM. Anything less and they would fall out, leading to THE END.  They had to commit to this crazy fictional story, or this skit of gibberish or this nonsensical rap because anything less and they would inevitably falter and putter in front of a live audience.

Sometimes I think we are stuck in the limbo between giving up, and fully commiting. To give up for the actors would be to decline to participate. To be commited was to say crazy stuff and cause laughter in the audience. To be on the fence, though, would be them questioning, mid-sentence, their actions. It would be getting stage fright by allowing the fears of “What if I’m not funny?” or “What if the audience doesn’t get this joke?” or “What if I don’t know what to say?” to cause their minds to go blank and their insecurites to rear. I can say this from experience. I was in an improv group and I quit.  I was not commited.  I would find myself in the limbo while practicing, and the failures of not performing only drove the insecurities higher. Because I didn’t commit, I didn’t succeed and I quit.

Commiting would have been throwing caution to the wind, and knowing I was okay even if I did something stupid, which inevitably, would have made that outcome less likely.

Committing is being Wile E Coyote and NOT stopping to look down below.

Committing is being the one, not with the most talent, but who’s giving it all he’s got, and when that’s gone finds more.

Committing is deciding to throw your whole heart into your endeavor and not tolerating the thought that your goal is unreachable.

Committing is putting all of your eggs in one basket because that basket is the best and you believe in it.

Be commited to your product. Be commited to your service. Be commited to your company. This will show through in your marketing. This is what will bring you success. We want to see and emulate the people who are in love with what they do. We want to buy from the people who are so passionate about what they have to sell that it’s infectious. We want what you’re on.

When we see that you are wishy-washy about your ‘thing’ we are not as inspired to drink your Kool-Aid. If we get the impression that you don’t really care about your profession, or are unsure of your offering’s true value, we won’t buy it.

This year, choose to be COMMITTED to yourself. If you cannot choose to be committed, then quit, or figure out how to choose.  We make no progress sitting on the fence. Pick your side and walk it.

It doesn’t matter which platform for social media you choose to be on. Just pick one, and COMMIT to it. The Jack of all trades is the master of none. When you feel like you  have reached your limit with your chosen platform, THEN start adding to your platform portfolio.

Do your videos, but really DO your videos. Be all in. No second guessing. Once the decision is made, do it. Once the video is filmed, post it.

Confidence. Conviction. and Commitment. This is what I want from you  in 2017.

Will you Commit?

READ THIS: Before you restore your iPhone

 

Photo by freestocks.org on Unsplash.com
Photo by freestocks.org on Unsplash.com

I made a mistake.

And of course I didn’t realize my mistake until it was too late.

For a while, my iPhone 6 was acting weird- it said I had used up 11 GB of data, which, for a 16 GB/actually 11.86 GB phone was a lot. But when it came time to add up how much my apps were really taking up, it was like, 3 GB.  I even deleted my Facebook app trying to make enough room!

Eventually I resigned myself that I had to restore my phone. Which I know shouldn’t be a big deal, but freaks me out every time that something will go wrong and I’ll lose stuff.

And can you guess? That’s what happened.

So I backed up my phone onto iTunes and I restored my phone. It took awhile, but it worked well. I gained 9 GB of space! Woot woot! Problem solved!

Until.

I went to re-pair my watch (silly me, I hadn’t unpaired it before I restored my phone so I had to wipe my watch too, thankfully it automatically backed up) and suddenly, all my activity data was gone. GONE.

Sadness abounds

One and a half years I played slave to those little red, blue and green rings. One and a half years I won my little awards and logged countless miles of me running. I had even gotten my move streak to 100 days in a row! (And that was with a calorie goal of 420 calories). As well as had acheived my move goal for 365 days.

Look at me go
Yes I saved pictures of these, don’t judge me!

There is some sort of difference, I discovered after wading through information afterwards, between a cloud backup and an iTunes backup and the back up being encrypted or unencrypted and basically, I was never getting any of my activity or health data back.

So.

Before you restore your iPhone, PLEASE PLEASE PLEASE Make sure you either backup to the cloud, or if you backup through iTunes, you turn encryption ON! If you don't click this you're screwed

The encryption saves your health and other “sensitive” data. Without encryption, you will lose it all like I did.

NEWSFLASH! Your video doesn’t need to go viral to work

We refrain from posting our videos because we wonder, “Who would watch this?”

“No one will share this.”

“What if my video only gets 10 views?”

All valid concerns… if misguided. You’re right! You probably will not get shares on every video, especially if you’re doing it yourself. AND, yes, some of those videos will have minimum views, BUT that’s okay.

Because you know what?

You don’t need THE WORLD to watch your video and you don’t need EVERY VIDEO to reach the world. Sometimes, all it takes is one.

This video (above) had around 12 views (it still has less 200) when the RIGHT couple saw it.  (below)

In this example, the Pool Guy sold a SIX FIGURE pool from a poorly viewed, low budget video.

It’s OKAY! It’s okay if you don’t reach millions, or even thousands. The goal is to reach the RIGHT people. The goal of video marketing, is to speak to YOUR customers, your potential customers and your Target Market as a whole.

Think about it, you’re not trying to sell your product to the whole world and all its demographics, are you? Then you don’t need to worry about selling your videos to them all!

There is something to say about creating videos that appeal to a wide range of people who will share the videos and, somewhere along the lines, the right people will see it etc etc, but not every video will  be viral; they don’t have to be. How many videos does the average viral video person post before they get the viral one? Do all of their videos go viral after? I think we forget to think about that. Yes, that can work, but more often, it’s the smaller connections that work best.

Would you rather 10,000 people who don’t care about what you’re saying click on your video? Or the 100 people who are super invested and end up buying something from you?

That one video, with 3 views could be viewed by someone on the fence about whether or not they want your service, but once they see the video, they are sold. And this could happen over and over. (With no more effort on your part, at least for the original videos).

It’s not about the amount of views. It’s about the right views.

The Number One thing you can do in Video Marketing

photo by Jay Wennington on Unsplash.com
photo by Jay Wennington on Unsplash.com

This is a quick blurb. It won’t take me very long to share this best bit of Video Marketing wisdom. It also happens to be the same wisdom that exists for all adventures and activities in life that are worth while.

You ready?

Start.

Yup.

That’s not me starting my blog, that’s me telling YOU to START.

THAT’S the biggest and best thing you can do! What do they say, an ounce of action is woth a pound of ton of theory? (Ralph Waldo Emerson)

Don’t know how to do it? Doesn’t matter, I know you can figure out, just START. Pick up your phone, turn it to selfie and start talking. That was awful? What was awful about it? Delete it and fix what you didn’t like.  Or don’t, and post it to Instagram live. Sign yourself up for YouTube. Sign yourself up for Vimeo. Watch a tutorial. OR DON’T. Just think about what you want to share with the world and your clients, talk about it, and film yourself doing so. THEN figure out which tutorials you need. As you do it, your videos will get better. You’ll figure out how to make or buy a logo or intro. You’ll know exactly what to look up when you have something to play with and figure out how you want to adjust it. There are video editors EVERYWHERE. They come equipt on most computers, you can buy apps on your phone and Youtube even has an editing platform.

Another thing they say is, “You can’t steer a parked car.” (Michael Hyatt?) In this case, you have to start doing the STUFF to get better at the STUFF.

Like anything you first begin, it will be rough. That’s just a part of the learning curve and life, really.

But it will be worth it, you’ve seen the statistics.

“Well begun is half done.” (Aristotle)

“The secret to getting ahead is getting started.” (Mark Twain)

“The Journey of a Thousand Miles begins with a Single Step.” (Lao Tzu)

Etc Etc. You get me.

Just do it, okay?

 

 

 

 

 

And always, if you REALLY don’t wanna do it yourself, you can hire me. Just throwing that out there.

 

Are you using Video Marketing? You’ll want to start after reading these 10 statistics.

photo by Carlos Muza on Unsplash.com
photo by Carlos Muza on Unsplash.com

After looking at A LOT of video statistics… I believe these are the most compelling. If you are doing video marketing- good job! I’m sure you have found it to be awesome and could give sway to some of these numbers. If you’re not, read through this list and I’ll see you on YouTube soon. 😉

1. Dr. James McQuivey, a Forrester researcher, estimates that one minute of video is equal to 1.8 million words.

One. Point. Eight. Million. Why say in 1,000 words, or in 1 picture when you can say it in an equivalent of 1.8 million words with a video that captures you, your company and your story?

2. Mobile video consumption rises 100% every year according to Youtube.

People are watching MORE video, not less. And they’re watching them on their mobile devices, especially on the go. They can’t watch you and learn about you if you’re not out there.

3. If you include a video on your landing page it can increase conversion by 80% according to Unbounce.

Are you convinced yet? If someone sees you somewhere, ends up on your page and there’s a video, they are 80% more likely to be picking up what you’re putting down. That means happiness for them, and money for you.

4. 92% of mobile video consumers share videos with others, according to Invodo.

If 92% of the people who watch videos on their mobile devices are sharing them, then the people who made the videos not only got the first person to see them, but started a chain where the consumer/watcher is volunarily passing the information along. Even if the original sharer does not take monetary action because of the video, they might (FOR FREE!) put it in front of someone who WILL take action.

5. According to Online Puplishers Association, 46% of users take some sort of action after viewing a video ad.

This is for a video that they didn’t even come to see. I’m guilty of it! There have been plenty of times where I went to YouTube to search for something, an ad came up and I found myself watching it to the end then looking to find the website or clicking on the video for more information. I never would have known said thing existed, but once I saw it, I was intrigued. Apperently I’m not the only one. Here’s a more in-depth look on this statistic: 26% searched for more info on the subject of the video, 22% visited the website named, 15% visited the company represented, and 12% purchased the specific product featured.

6. According to an Australian Retailer, real estate listings that include a video receive 403% more inquiries than those without.

Real estate agents, I’m looking at you. 4 times more inquiries gives you 4 times the opportunity for better offers, AND choice. Is there anything we value more in America than choice?

7. 1/3 of all online activity is spent watching video.

And in this day and age, we do A LOT of online activity. 1/3 of it is watching video? Think of the opportunity!

8. According to research by Visible Measures, 20% of your viewers will click away from a video in 10 seconds or fewer.

Not to scare you, but yes, people will click away if they are not engaged. Our attention spans are quite small due to our options being infinite. Hopefully though, this should give you some incentive to be creative or get right to the point. Sometimes it’s quite freeing to increase that focus and decide what’s important. Think Twitter’s 140 character limit (no longer counting photos, yes!). Get to the point. Keep it simple. Make it awesome. Even so, 80% didn’t click away so all is not lost.

9. In an email, adding a video leads to a 200-300% increase in the click-through rate.

If you’ve captured emails from your site, you need to convert those leads into customers. How? By getting them to remember you by seeing your email, but also getting them to CLICK your email and seeing what you are offering. If a video leads to 2 or 3 times as many people opening my emails and possibly buying my stuff, I’m gonna add the video.

10. 85% of respondents who are already using video marketing found it fairly or extremely successful.

If none of the other statistics swayed you, consider this one. Of the people who are already using video marketing, a high majority, 85%!, have found it to be successul. Some even extremely successful. So if you’re a business, you can sit there, and continue to buy your ads in the paper, or put your face on a bill board, or hand out your brochures (do you consider these methods, think honestly, to be “extremely” or even “fairly” successful?) or, you can join the best and the awesomest on this electronic adventure that is video marketing. Yes, it can be scary, but there are all sorts of aides, guides and help out there. Plus, ya got me!

 

 

 

 

Don’t know where to start? Check out my Video Marketing DIY page. 🙂

 

Sources referenced:

Marketing Insider Group

Insivia

Video Brewery

Hubspot 

How to do a simple Vignette in Photoshop

Happy Tutorial Tuesday everyone!

If you wanted an easy way to get an adjustable vignette in Photoshop, here you go! Whether you’re an aspiring photographer, a graphic designer or working on your marketing (or anything else, really), knowing how to make a vignette in Photoshop is a good skill to have. If I am going too quickly, pause the video – I do have written steps; if you are already familiar with Photoshop, ignore all my side comments and just listen/watch. Happy Editing everyone!